Billabong Teams With Red Hot Chili Peppers and Foo Fighters
Billabong has announced a new special limited edition, Signature Red Hot Chilli Peppers boardshort for summer 2007. A red and black colour palette coupled with bold stripes fading into the Pepper’s signature logo, fit the image of the band perfectly, tying the rock & roll attitude championed by the RHCP’s and the loose functional fashion of the surf culture.
While not a Signature Model item specifically endorsed by one of Billabong’s top professional surfers, the boardshort has been prominently worn by team riders like Junior World Champion Jordy Smith.
In keeping with the music relationship Billabong initially developed with surfing stars like Donavon Frankenreiter (now with a hit CD of his own) and the Red Hot Chili Peppers, Billabong will be continuing a Signature Boardshort Series model designed by the Foo Fighters. It will continue to be personally endorsed and worn by World Champion Mark Occhilupo. Graphics for the board short will include a raging bull, Occy’s moniker.
Fittingly, the boardshorts were released in conjunction with a new Billabong editors cut “Occumentary,” starring Occy himself. The digitally re-mastered and re-edited version of the classic surf film in DVD format for the first time includes a number of tunes by the Foo Fighters, including the aptly titled “My Hero”.
